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Embarking on a fresh professional challenge, the 34-year-old coach has left her position leading the England Women’s Under-23 national team to be appointed head coach for NWSL franchise Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the premier American league. Montoya stated in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has been instrumental in my development both in my career and as an individual. I am now prepared and eager to test my abilities in a new environment.”

Track Record of Success

In her time at the helm in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. She will be joined to the NWSL is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the English top division.

Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an outstanding tactician, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”

“Coates excels at leading of teams and environments and has the football vision we were searching for,” added Cossington.

Club Context

Bay FC experienced a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before struggling to a near-bottom placement in 2025.

Gavin Step, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Their work has directly shaped the development of many promising talents who have gone on to become senior Lionesses,” Step concluded.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the promotion of multiple players to the England senior side, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff has already commenced, as the FA looks to continue the progress of the youth national team in the future.